”I strongly believe that it’s our responsibility as designers to create products that solve existing problems without creating new ones. This is the only sustainable way of introducing a new product into the market. We need to be thinking about the entire lifecycle of a product, from cradle to grave. This should be the rule, rather than the exception.

Buying less but better is the way of the future, but this requires an additional effort from both designer and consumer. Designing can both be easy and hard depending on whether you’re really taking your profession and the responsibility that comes with it seriously.

Designing objects through the use of classic lines and functional solutions is perhaps one of the best ways of practicing sustainable design. An object needs to endure the test of time not only on a physical level but also aesthetical level. It needs to appeal to future generations, and it is therefore important operate on a higher level than fast fashion and ever-changing trends.”