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Materials:
Oak, Maple, Walnut, Mahogany, Ash
Dimensions:
Owl: L: 9 x W: 9 x H: 10 cm
Kiwi: L: 8.5 x W: 8.5 x H: 14 cm
Pidgeon: L: 8 x W: 8 x H: 14 cm
Sparrow: L: 8.5 x W: 8.5 x H: 12 cm
Penguin: L: 8 x W: 8 x H: 12 cm
Imagery:
Packshots – Hem
Styled shoot – Hem
Lifestyle shoot – Paul Barbera
The “Turned”-concept elevates leftover wood from being merely an ignored piece of trash to becoming a desired piece of feel-good woodcraft. A 100% recycled item, perfect as a housewarming-gift to someone with a big heart for Mother Nature.
Perhaps they never made it from their roots in the woods and into a finished piece of furniture, but got cut off somewhere along the way. Now, they’re given a new shot at life as a perfect starting point for a Turned bird.
Lars on process:
“Recycling and reuse of materials is a big part of my life both as a citizen and a designer. It just feels plain wrong knowing the amount of usable material that gets thrown away each and every day.
I came up with the Re-turned project after cruising through my hometown on my old trusted bike. I saw dumpsters on every street corner and started to wonder how much quality materials I could find on a single raid plundering these urban sawmills.
A short trip gathering wood provided me with enough material to build at least 20 birds. This really opened my eyes to the fact that trash really is a misplaced resource.”
About manufacturer
“Hem – Swedish for ‘home’ – was founded in 2014 and is based in Stockholm. However, with a range of over 300 products available in 34 nations, and with the largest markets being the US, Great Britain, Germany and France, our nationality is somewhat of a side note.
Hem was born from the love for pioneering design. Our straightforward direct-to-customer model allows us to pull off what we envisioned right from the beginning: to conceive and manufacture trailblazing design of the highest quality and making it available to an international audience.”
excerpt from hem.com
